How Regulations Fractured Apple’s App Store
Since introducing the App Store in 2008, Apple has run it largely the same way across 175 countries, right down to the 30 percent commission it has collected on every app sold.The company calls the result an economic miracle. The store has generated more than $1 trillion in sales, helped create more than seven million jobs and delivered Apple billions of dollars in annual profits.But as the App Store approaches its 16th anniversary, a patchwork of local rules are upending Apple’s authority over it.On Thursday, European Union regulators will begin enforcing the Digital Markets Act, a 2022 law that requires…
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