
How X Is Trying to Win Over Influencers
As Twitter, the social media company struggled to find its influencer niche. While YouTube had pranksters and beauty gurus, and Instagram had fashionistas and travel bloggers, Twitter had grouchy journalists, political flame wars, and niche humor. Before Mr. Musk took over, the company dabbled in different ways to attract creators. It provided funding for aspiring podcasters to create shows on its audio discussion feature, Spaces, and made an appeal to digital artists during the 2022 NFT boom.“We are all in a war for people’s time,” Mr. Weitz said.Some of the creators who X hopes to woo have been skeptical about…


