German auto powerhouses face challenges to maintain their market relevance
More news - Latest news As the global automotive industry continues to evolve at a rapid pace, renowned German automakers are finding it increasingly difficult to keep up with changing market dynamics and consumer preferences. This fight for relevance is marked by the industry's urgent shift towards sustainability, digital innovation and new mobility solutions. Historically, German automakers such as Volkswagen, BMW and Mercedes-Benz have set the gold standard for quality, performance and engineering excellence. However, the rise of electric vehicles (EVs), autonomous driving technologies and stringent environmental regulations are reshaping the competitive landscape. These companies now face the monumental task…
