
How the new de minimis rule could further affect Shein’s and Temu’s prices
Recent changes to U.S. customs regulations are poised to reshape the competitive landscape for ultra-low-cost online retailers, particularly those specializing in fast-fashion and discount merchandise. The updated de minimis rule, which governs the value threshold for duty-free imports, is expected to create new financial pressures for e-commerce giants like Shein and Temu that have built their business models around shipping inexpensive goods directly to American consumers.The changes in regulation signify a major transformation in the treatment of low-value international parcels by U.S. Customs and Border Protection. Before, items worth less than $800 could enter the U.S. without being subject to…
:max_bytes(150000):strip_icc()/bank-buildings-falling-like-dominos-522041860-b5107a2c68eb472189118f20c52387df.jpg)

