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Privacy Policy

Legal Notice, Privacy, Cookies, and Editorial Policy

A) Legal Notice and Terms of Use

1. Purpose of the site and acceptance of terms

This website (the “straytrees.com”) provides informational and editorial content, including business news, analysis, and related materials in English, Spanish, and Portuguese, as well as newsletters, resources, multimedia formats, and associated features. By accessing and browsing the Site, the user accepts these terms.

2. Site owner and contact

The Site is operated by:
• Legal name: Apartem LLC.
• Registered address: Hercules Plaza, 1313 N Market St, Wilmington, DE 19801, United States.
• Contact email: info@Apartem.com

3. Intellectual and industrial property rights

The Site’s texts, headlines, articles, analyses, images, graphics, logos, trademarks, design, databases, code, audio, and video are owned by Apartem LLC or by third parties who have authorized their use, and are protected by applicable intellectual and industrial property laws.
No reproduction, distribution, public communication, adaptation, or other exploitation is permitted without express written authorization, unless a relevant legal exception applies (including, where appropriate, fair use).

4. Third-party links and external sources

The Site may include links to third-party websites or references to external sources. Apartem LLC does not control such resources and does not guarantee their availability, accuracy, or currency. The presence of a link does not imply approval, endorsement, or any relationship with the owners of the linked site.

5. Proper use of the site

Users agree to use the Site lawfully and in good faith. Prohibited conduct includes, without limitation:
• Interfering with the Site’s operation or using it for unlawful purposes.
• Introducing malware, viruses, or any harmful components.
• Accessing or attempting to access restricted areas or systems without authorization.
• Using content in ways that infringe third-party rights.

6. Informational content and limitation of liability

All published content is editorial and informational. While we apply reasonable verification and updating standards, Apartem LLC does not guarantee that all information is complete, accurate, or permanently up to date.
Content on the Site does not constitute legal, tax, financial, investment, or professional advice. Any decisions made based on the Site’s content are the user’s responsibility. To the extent permitted by law, Apartem LLC shall not be liable for damages arising from use of the Site or reliance on its content.

7. Comments, submissions, and participation

Where participation features are enabled, users are responsible for what they publish and confirm they hold the necessary rights. Apartem LLC may moderate, remove, or block submissions deemed illegal, offensive, defamatory, infringing, or contrary to these terms.

8. Security

Apartem LLC applies reasonable security measures, but cannot guarantee the complete absence of vulnerabilities. Users should maintain basic device security practices (updates, antivirus, etc.).

9. Advertising, sponsorships, and affiliate links

The Site may display advertising and/or include sponsored content. When content is sponsored, we will label it as clearly as possible using terms such as “Sponsored,” “Advertising,” “Brand Partner,” or equivalents.
Some links may be affiliate links. If a user purchases or contracts through those links, Apartem LLC may receive a commission. Where applicable, we will disclose this (e.g., “affiliate link”).

10. Changes

Apartem LLC may modify the Site and update these terms at any time. Changes take effect upon publication.

11. Governing law and jurisdiction

These terms are governed by the laws of the State of Delaware (USA). Any disputes related to the use of the Site shall be submitted to the competent courts of the State of Delaware, unless a mandatory jurisdiction rule applies.

B) Privacy Policy

1. Data controller

  • Controller: Apartem LLC.
    • Address: Hercules Plaza, 1313 N Market St, Wilmington, DE 19801, United States.
    • Email: info@Apartem.com

2. Data we may collect

Depending on use of the Site, we may process:
• Contact data: name and email (forms, newsletter).
• Account data (if registration exists): username and preferences.
• Technical/browsing data: IP address, identifiers, browser, operating system, pages visited, time spent, and events (cookies/similar technologies).
• Communications: messages sent via forms or email.
• Preferences: language and editorial/cookie settings.

3. Purposes of processing

We may process data to:
• Operate, maintain, and improve the Site.
• Send requested communications, including newsletters.
• Respond to inquiries and provide support.
• Run analytics, measure performance, and ensure security.
• Provide advertising and measurement (if applicable), depending on settings and consent.
• Comply with legal obligations and prevent fraud or abuse.

4. Legal basis (where applicable)

Processing may be based on:
• Consent (newsletter and non-essential cookies).
• Legitimate interests (security, service improvement, and essential analytics).
• Performance of services requested by the user.
• Legal obligation.

5. Service providers and data sharing

We may share data with technology providers (hosting, email marketing, analytics, security, CMS) and, where applicable, advertising/measurement providers, in line with cookie preferences. We may also disclose data to authorities when legally required.
We do not sell personal data by default. If regulated practices were introduced in the future, we would provide clear notice.

6. International transfers

Because we operate from the United States and use global providers, data may be processed in other countries. Where applicable, we will adopt reasonable safeguards (contractual clauses and security measures).

7. Retention

We retain data for as long as necessary for the relevant purposes, legal obligations, and dispute management. Examples: newsletter data until unsubscribed; technical logs for a reasonable security period.

8. User rights

Depending on applicable law, users may have rights to access, correct, delete, object, restrict processing, portability, and/or withdraw consent. To exercise these rights: info@Apartem.com

9. Regional regulations (if applicable)

Residents of California or other jurisdictions with specific laws may have additional rights. To exercise them: info@Apartem.com or via the Site’s form.

10. Minors

The Site is not intended for minors. If you believe a minor has provided personal data, contact us so we can delete it.

11. Security and updates

We apply reasonable security measures. This policy may be updated, and where applicable we will indicate the date of the latest update.

C) Cookie Policy

1. What cookies are and why we use them

Cookies are files stored on a device to enable features, remember preferences, and measure Site usage. Similar technologies may also be used (pixels, SDKs, local storage).

2. Types of cookies

  • Necessary: security, navigation, consent management.
    • Preferences: language and settings.
    • Analytics/measurement: usage, performance, and events.
    • Advertising (if applicable): ads, measurement, and frequency control.

3. Third-party cookies

The Site may integrate third-party services that set cookies or identifiers. Their use depends on consent where required.

4. Managing consent

Users may accept, reject, or configure non-essential cookies through the available banner/tool (if any), and can change their choice at any time via [Cookie settings URL] (if available) or through their browser settings.

5. Disabling cookies

Users can delete or block cookies in their browser settings. Disabling necessary cookies may affect Site functionality.

D) Editorial Policy and Corrections

1. Editorial scope

Apartem LLC publishes business news, trend analysis, and informational content on the economy, innovation, technology, leadership, and markets in English, Spanish, and Portuguese, adapting approach and formats to each audience.

2. Verification, independence, and transparency

  • We prioritize accuracy in data, figures, and quotations.
    • Editorial decisions are guided by journalistic and usefulness criteria, not commercial pressure.
    • We disclose relevant relationships (sponsorships, affiliate links, collaborations) when applicable.
    • We avoid sensationalism and provide context.

3. Content types and labeling

We may publish news, analysis, opinion, guides, interviews, newsletters, and multimedia content. When useful, we label the content type (e.g., “Analysis” or “Opinion”).

4. Editorial/commercial separation

Advertising is identified as such. Sponsored content is clearly labeled. Affiliate links are disclosed when applicable.

5. Use of AI as support

We may use AI tools for support (transcription, translation, summaries, preliminary research). Final review and editorial responsibility remain human, and information is verified before publication.

6. Corrections and updates

  • Corrections: we correct errors and add a dated note when appropriate.
    • Updates: we indicate when a story evolves.
    • Retractions: we remove or retract substantially incorrect content, including a note when appropriate.

7. Editorial contact

For corrections and editorial matters: info@Apartem.com or the Site form.